**Originally Broadcast on May 29th** How to Survive an Economic Downturn Part 1: “5 Keys to Crafting a Realistic and Actionable Marketing Strategy”

Do you ever wonder why last year’s marketing plan is sitting on a shelf collecting dust? Too often, marketing plans are not realistic and contain inappropriate strategies and activities. This makes for glamorous, but completely worthless plans, that are not actionable. And that doesn’t cut it when the tight economy requires businesses to have strong marketing.

Join marketing expert Robert Croston of the Wellesley Hills Group to learn the keys to crafting a marketing strategy that not only sounds great, but that can also be implemented with great results.

You will leave this Webinar with a basic understanding of:

• How to determine appropriate marketing strategies that meet your goals
• How to create actionable marketing tactics that support your strategies
• How to create a timeline for implementation
• How to justify the budget for your marketing plan by using the right metrics
• How to think about adjusting your plan as it moves forward