**Originally Broadcast on May 29th** How to Survive an Economic Downturn Part 1: “5 Keys to Crafting a Realistic and Actionable Marketing Strategy”
Do you ever wonder why last year’s marketing plan is sitting on a shelf collecting dust? Too often, marketing plans are not realistic and contain inappropriate strategies and activities. This makes for glamorous, but completely worthless plans, that are not actionable. And that doesn’t cut it when the tight economy requires businesses to have strong marketing.
Join marketing expert Robert Croston of the Wellesley Hills Group to learn the keys to crafting a marketing strategy that not only sounds great, but that can also be implemented with great results.
You will leave this Webinar with a basic understanding of:
- How to determine appropriate marketing strategies that meet your goals
- How to create actionable marketing tactics that support your strategies
- How to create a timeline for implementation
- How to justify the budget for your marketing plan by using the right metrics
- How to think about adjusting your plan as it moves forward
**Originally Broadcast on June 5th** How to Survive an Economic Downturn Part 2: "How to Become a Thought Leader"
Smart companies don’t stop marketing during an economic downturn. They keep at it, positioning themselves for rapid growth the second the economy picks up.
Especially smart companies exercise thought leadership in down times too. The articles, white papers and research that leadership creates boosts their marketing’s effectiveness.
Plus, thought leaders are well known, branded and respected, have the best clients, deliver the top speeches at major conferences, generate revenue from packaged content, and generally excel in the world of business.
So, what exactly is thought leadership and how do you achieve it?
Join this webinar with Mike Schultz, president of Wellesley Hills Group and publisher of Raintoday.com, and you will learn:
- How people go from being “respected” at what they do, to being regarded as a “leading thinker” at what they do
- How to choose from among all the tools thought leaders use to build their thought leader brand, including speeches, seminars, books, articles, research, white papers, and other tactics
- How to market your own expertise
- How to avoid the pitfalls and traps that ensnare many would-be thought leaders
- and more..
Becoming a thought leader takes hard work, persistence, and risk, but the rewards can be greater than you’d ever imagine. So, prepare yourself for your journey to thought leadership by joining this webinar today.
**Originally Broadcast on June 12th** How To Survive an Economic Downturn Part 3: “Branding One Prospect at a Time”
Many service companies have not embraced the concept of brand development, thinking it matters only to product companies. They don’t realize that a strong service brand has the same positive ramifications as a product brand and can help determine if a business stays in business during an economic downturn.
So, how can your services firm do branding right? Join Robert Croston, Vice President and Principal Consultant at Wellesley Hills Group, and you will learn:
- Why the immutable laws of branding do not apply to service businesses
- The importance of a value-based brand
- How to best apply brand strategies to your marketing efforts
- How to adjust your positioning to resonate in the marketplace
Play your cards right, and you can build a strong brand in a way that will help you grow.
**Originally Broadcast on June 19th** How to Survive an Economic Downturn Part 4: "What Recession? How Top Managers Keep Their Salespeople Motivated and Productive In a Tough Economy"
Many small business owners rank weak sales as one of their top challenges. When sales start slipping, managers are often quick to react by micromanaging and pushing for results. While there’s always an opportunity to refine your selling strategy in response to certain market conditions, companies are missing the mark, not focusing on and recognizing what the core issue truly is that will ultimately determine success or failure. That is, how they manage, motivate and develop their people, especially during times of uncertainly.
In this web seminar, Keith Rosen, America’s #1 Executive Sales Coach and best selling author of Coaching Salespeople into Sales Champions, will share with you what the top companies and managers are doing to motivate their salespeople and bring in more sales, even during tough economic times. By attending this event, you will learn how to:
- Avoid reactionary tactics business owners and sales managers are tempted to engage in when the numbers start slipping and how to avoid these pitfalls.
- Handle the underperformers and determine when to let them go without collateral damage or being held hostage by your people.
- Make the shift from a fear based, survival culture to a coaching culture.
- Recognize the seduction of potential which can erode your team from the inside out.
- Create a solution to micro-managing that will eliminate the heavy burden of dependency that traditional management styles create.
- Reinvent your core value proposition.
**Originally Broadcast on June 26th** How To Survive an Economic Downturn Part 5: "An Insider's Perspective: A Live Q&A Session with Executive Sales Coach Keith Rosen"
Keith Rosen, best selling author of Coaching Salespeople into Sales Champions, delivered an exclusive, timely and information packed participant-driven webinar. This was a totally interactive forum — the audience had a chance to address and discuss their specific goals and challenges with Keith.
Whether you’re a sales manager, executive or business owner, get your specific questions answered and find out what it’s going to take for you to manage, motivate and coach your sales team to achieve their production goals during this challenging economic time. This isn’t about what you can do tomorrow but what you need to start doing today to impact positive change.
**Originally Broadcast on July 10th** How to Survive and Economic Downturn Part 6: "6 Mistakes that Entrepreneurs Need to Avoid in Tough Economic Conditions"
Downward trends in the economy mean you have little margin for error. In this one-hour presentation, Robert Covington of SSM Partners lays out six potential pitfalls you’ll need to dodge to navigate your company through hard times.
In addition to examining these 6 roadblocks, Robert will show you how to:
for success
**Originally Broadcast on July 17th** How to Survive an Economic Downturn Part 7: “An Insider's Guide to Raising Capital”
Featuring Robert Covington of SSM Partners, this Webinar highlights some specific steps you’ll want to take to raise money for your company. Even in favorable market conditions, raising capital is a difficult proposition. In a slump, this task gets even tougher, and it’s imperative to get expert advice to get the most capital for your business.
Robert will give you the insider’s take on:
- The five signs that it’s time to raise equity capital
- Controlling the factors that you can—and living with the ones you can’t
- Basing your capital raise timeline on proven, winning models
**Originally Broadcast on July 24th** How to Survive an Economic Downturn Part 8: “What Great Companies Focus On in Tough Times”
Also featuring SSM Partners Robert Covington, this Webinar focuses on how successful companies behave when the economy dips. Robert will examine some of the characteristics shared by high-powered companies, including:
- Bomb-proof strategies
- Operational excellence
- A culture of continuous improvement
