How Do I Set My Business Apart from My Competitors?
Studying your competitors closely will help give you a competitive edge. Are their products or services inferior to yours? Is there an age group or demographic they’re underserving that you could be going after? Read More »
How To Create Buzz for Your Company
Building excitement and momentum around your company is a difficult and elusive task — and it takes a lot of work. The best buzz looks effortless, but it never is. Read More »
How Do I Increase My Marketing Reach with Public Service Projects?
Young companies need to figure out how to make a splash in the marketplace without spending a bundle.
Consider a public service campaign. This is a great chance to do well by doing good. Sponsor the Special Olympics or participate in the annual Rotary Club Christmas Tree sale in your area. Read More »
Should I Host My Press Kit on My Web Site?
Whether you put a kit together yourself or pay an outside firm to do it, the important thing isn’t a glamorous look or a weighty package; it´s telling your story clearly, concisely, and at the right time. Read More »
Getting Media Coverage at Trade Shows
Trade shows can be a golden opportunity for your company to garner media coverage. You don’t have to be the biggest or the best company to get publicity. You do have to be topical, different, informative, and available. Find a way to emphasize any of those things, and your chances of grabbing coverage will rise. Read More »
PR experts explain how to leverage the media to grow your business
by Katie Ford
Every business has a story to tell. By using the media as a communications tool, small businesses can tap new customers and revenue, as well as potential business partners. According to Marika Flatt of PR by the Book LLC, in Austin, Texas, “A descriptive print or online feature, a visual television segment, or even a short radio interview can spur sales and interest in a small business in a very short amount of time.” Read More »
Small employers can boost employee morale without breaking the bank
by Katie Ford
Small businesses are often big on ideas, yet short on cash. With limited funds for payroll and office amenities, it can be difficult to keep staff motivated and happy. But it’s not impossible. Experts say that with a little creativity, employers can keep their teams inspired without breaking the bank. Read More »
What to Do When You Are the Firing Squad
by Katie Ford
No matter how rosy the expectations when you hire an employee, sometimes things don’t work out and you have to say those infamous words: “You’re fired.” Unless you sport a comb-over and have your own TV show, you probably don’t relish these moments. In fact, it’s likely the worst part of owning a business. Read More »
Computer Backup Options
Backing up your company’s computers is absolutely essential — if you lose computer data, you could also lose your business. The more you can do to protect against data backup nightmares, the more time and money you can reserve for moving the business forward. But there’s more than one way to back up your data, depending on your company’s budget, the number of computers that require backup, and whether or not you use a network. Read More »
Top Wireless Networking Mistakes
Even tech-savvy businesspeople make costly mistakes in their implementation. Here are some common mistakes to avoid:
- Not reaching the entire workspace. Wireless signal strength will vary throughout any office or workspace. You should expect “cold spots” or locations with spotty reception in just about any wireless network, and have a backup plan for reaching these spots. Read More »
